What is CRM Software and how it is beneficial for the companies?

We do not want to take anything for granted and therefore we prefer to dedicate a few lines to start from the basics and to make you better understand the meaning of CRM (Customer Relationship Management.

Let's deepen the definition of Customer Relationship Management (CRM): it is a business system that organizations use to start, strengthen and maintain relationships with customers.

So what is CRM?

The main aim of CRM software is to automate and integrate sales, customer support, and marketing. Therefore, these tools often have a customer card that shows all the history and information of a contact or company on a single screen. This single tab can contain information on personal data, past sales, marketing efforts, and much more, summarizing the entire relationship between the company and the customer.

ü  CRM is not just software but a real strategy to manage relationships with your customers in an organized way. Organizations use CRM to learn more information about their customers' wants, needs, and behaviors to develop more effective relationships.

ü  The main objectives of a CRM is to attract new customers, retain existing ones, and reduce the costs of the sales department, marketing, and customer care.

ü  The CRM, therefore, becomes the heart of the company, replacing some obsolete and not very functional tools and integrating with other existing systems.

The CRM platform can therefore support the work of the departments:

Marketing (CRM Marketing automation) - focusing on facilitating the marketing process to make it more effective and efficient. CRM software with Marketing Automation functions allows you to automate repetitive actions, such as sending emails at certain times to customers or publishing certain content on social media. The goal of marketing automation with CRM is to transform leads into acquired customers.

Sales (CRM Salesforce automation) - to follow all the phases of the sales cycle: from the first contact with the potential customer to the conversion of a prospect into an acquired customer. Sellers will be interested in analyzing sales funnels and consulting the history of actions made with various potential customers and then planning all follow-ups on ongoing negotiations.

Post-sales (CRM for Help Center or Customer Care or Customer Service) - to use CRM as a system that focuses on customer service. With after-sales automation, the customer is supported through various channels such as telephone, email, knowledge base, ticket portal, and FAQs.

A CRM is therefore useful for sharing the database and information relating to each customer or potential customer.

CRM software and consulting

We offer consultancy for the development of customized CRM applications, based on CRM software or the products of the main international vendors. We are a CRM software builder that provides you most customized features while working on any database. Our InBold solutions make everything more convenient and fun for you.

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